Active Insights

For the team here at Active Digital, it is about giving customers choice. Choice over how they manage their account, with options to enjoy the personalised service they receive via calls and emails, as well as the access to make live changes in a self service app. The move to develop this customer focused app has given us the framework to provide customers with transparency and control over their mobile account, access information and much more.

The scale of the initiative has been welcomed by customers and provides a significant opportunity to increase efficiency for its tens of thousands of business customers. Developers worked for many months to develop the capabilities of this app in true partnership with VMO2 and Gamma. This service enable a new generation of highly personalised user-activated and controlled services, tailored to meet the customer’s immediate requirements.