Improving Rural Connectivity for The Shmuseum

We worked with The Shmuseum as a consultative digital infrastructure partner, supporting its need for faster, more resilient connectivity in a rural location.

The Shmuseum, created by automotive content creator Tim Burton, better known as Shmee150, depends on reliable internet access to upload large video files, publish content and keep digital operations moving. Its countryside location created a familiar problem for rural businesses – traditional broadband was not always able to keep pace with the demands of modern content production.

The relationship focused on practical infrastructure improvement. Rather than replacing the site’s existing connection, we strengthened it with Starlink as a secondary WAN. This gave The Shmuseum a faster and more resilient setup, with improved performance for high-quality video content, cloud-based work and day-to-day operations.

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Two men smiling in a modern office with a computer and large window.

Our Solution

We took an infrastructure-led approach, working to understand how The Shmuseum used connectivity across its site, server environment and content production workflow.

Starlink installation for high-speed rural connectivity
Integration with the existing wired internet connection
Secondary WAN setup for improved resilience
Direct connection into the site’s server infrastructure
Improved network performance for day-to-day operations
A connectivity design built around rural site limitations

The challenge

The Shmuseum is based in the countryside, where connectivity can be more difficult to manage. For a content-led automotive business, slow or unreliable broadband creates a direct operational issue.

Uploading large video files takes time. Publishing 4K content depends on stable speeds. If the connection slows down or drops, production schedules can be affected and internal teams lose time waiting for files to move.

The existing broadband connection was not always able to support the level of performance required. The team needed a more resilient solution that could improve upload speeds while reducing reliance on a single connection.

The Shmuseum needed support with:

  • Slow rural broadband performance
  • Large video file uploads
  • 4K content production and publishing
  • Resilience if the primary connection struggled
  • Connectivity into the site’s server infrastructure
  • A network setup that could support demanding digital workflows
  • A practical alternative where traditional broadband was limited
Laptop showing network speed test results on screen in a modern office setting.

The outcome

Faster uploads, stronger resilience and a network ready for content production

The Shmuseum now has a faster and more dependable connectivity setup that supports the way the site operates.

By integrating Starlink alongside the existing wired connection, we created a more resilient network without removing the infrastructure already in place. Starlink acts as a secondary WAN, meaning it provides an additional route to the internet if the main connection cannot deliver the performance needed.

The direct connection into the site’s server infrastructure also helps create a smoother network environment for demanding tasks, including large file transfers and high-quality video publishing.

For The Shmuseum, the result is a clear improvement in day-to-day performance. What was once a slow rural connection is now, in Tim’s words, “insanely fast”.

The partnership has delivered:

  • Faster upload performance for large video files and 4K content.
  • Improved resilience by adding Starlink alongside the existing wired connection.
  • Reduced downtime risk through a secondary internet route.
  • Greater operational efficiency by helping content move faster through the production workflow.
  • Better support for server infrastructure through direct network integration.
  • More confidence in rural connectivity where traditional broadband alone was not enough.
  • A scalable connectivity model that can support future digital demands.

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The Shmuseum is a strong example of how the right connectivity design can transform a rural site.

Rather than accepting slow broadband as a location issue, the project focused on resilience, performance and practical infrastructure planning. The result is a network that supports the real demands of content creation, from large file uploads to 4K video publishing.

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