11.03.2022 NEWS

Apple introduces the most powerful and versatile iPad Air ever

On 8th March 2022, Apple introduced the new iPad Air with the Apple-designed M1 chip, delivering a massive leap in performance. Available in a new array of colours, iPad Air also features the new Ultra-Wide front camera with Center Stage for a more natural video conferencing experience, a USB-C port with up to 2x faster transfer speeds, and blazing-fast 5G on cellular models — starting at the same affordable price. Advanced cameras and compatibility with the latest accessories enable users to push the boundaries of creativity, productivity, and self-expression.

M1 Brings a Massive Leap in Performance to iPad Air

The breakthrough M1 chip in iPad Air delivers a giant performance boost to even the most demanding apps and workflows, with incredible power efficiency and all-day battery life.1 The 8-core CPU delivers up to 60 percent faster performance, and the 8-core GPU delivers up to 2x faster graphics performance compared to the previous iPad Air. Combined with the CPU and GPU, a 16-core Neural Engine powers advanced machine learning (ML) functions that enable next-level experiences. From editing multiple streams of 4K video, to playing graphics-intensive games, redesigning a room in 3D, and more realistic augmented reality (AR), the performance of M1 enables users to do more than ever with iPad Air.

Ultra Wide 12MP Front Camera with Center Stage

The Ultra Wide 12MP front camera with Center Stage automatically pans to keep users in view as they move around. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. So whether catching up with loved ones or learning remotely, Center Stage makes connecting more engaging than ever. With the addition of Center Stage to iPad Air, all iPad models now feature this magical experience.

The 12MP Wide camera on the back of iPad Air lets users capture sharp photos and 4K video, scan documents, and enjoy amazing AR experiences. An end-to-end solution for photo and video capture, editing, and sharing, iPad Air is an incredibly versatile and ultra-portable mobile studio.

Ultra-Fast 5G and Advanced Connectivity

Customers can do even more on iPad Air with faster wireless connectivity on the go. With 5G, iPad Air can reach peak speeds of up to 3.5Gbps in ideal conditions.3 With eSIM and Wi-Fi 6 support, iPad Air offers greater flexibility when users need to get connected — from accessing files, to backing up data, communicating with colleagues, or enjoying a movie with family and friends using SharePlay.

The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, so importing large photos and videos is even quicker. The port connects iPad Air to a vast ecosystem of USB-C accessories, including cameras, external storage, and displays with up to 6K resolution.

All-Screen Design with the Liquid Retina Display and Touch ID

Loved for its thin and light design, the new iPad Air comes in a gorgeous array of colours: space grey, starlight, pink, purple, and a stunning new blue. iPad Air features a 10.9-inch Liquid Retina display for an immersive visual experience, with 3.8 million pixels and advanced technologies, including 500 nits of brightness, full lamination, a P3 wide colour gamut, True Tone, and an anti-reflective screen coating.

Combined with the Liquid Retina display, landscape stereo speakers in iPad Air deliver wide stereo sound for a great movie-viewing experience. Touch ID is built into the top button of iPad Air, delivering the same ease of use and secure authentication users know and love to unlock iPad Air, log in to apps, or use Apple Pay.

Accessories

Apple Pencil (2nd generation) turns iPad Air into a digital journal and sketchbook users can take anywhere. With wireless charging and pairing, Apple Pencil delivers pixel-perfect precision and imperceptible lag, making writing as easy and natural as using pen and paper.

The new iPad Air is compatible with Magic Keyboard, providing the best typing experience with its floating design and built-in trackpad; Smart Keyboard Folio, with its comfortable typing experience in a slim design; and Smart Folio covers, which come in beautiful coordinating colours — black, white, electric orange, dark cherry, English lavender, and marine blue — that complement the new iPad Air finishes.

iPad Air and the Environment

iPad Air features a 100 percent recycled aluminium enclosure, 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled rare earth elements in the enclosure and audio magnets. All iPad models meet Apple’s high standards for energy efficiency, remain free of numerous harmful substances, and use wood fiber in the packaging that comes from recycled sources or responsibly managed forests.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

Pre-order now or make an enquiry by emailing businessteam@activedigital.co.uk or call 01892 893000.

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