09.02.2021 NEWS

Active Digital signs a two-year Charity and Technology partnership with The Mintridge Foundation

At Active Digital, we have worked hard over the last twenty-five years to fund raise and support many UK charities. Over those years, charities we have supported include, The British Red Cross, Help for Heroes, Ellenor, Joining Jack and many more. Like many industries, we have seen how UK charities have suffered during the wrath of Covid-19 which in turn has led to a decline in donations. At Active Digital, we wanted to kickstart the year by lending our support to a charity which has caught our attention with the work they are doing to support the lives of young people.

The Mintridge Foundation is a registered charity which is dedicated to enhancing life skills in young people through sport. They harness the power of sporting role models to help and influence young people by increasing sports participation, nurturing talent and enhancing life skills (including confidence and resilience). Equally, the work they do greatly increases awareness of the importance of mental and physical wellbeing. Their team of ambassadors are a mix of Olympians, Paralympians and other professional sports stars from over twenty sports, both team and individual. They work with young people in schools, clubs and academies across the UK.

Having met Alex Wallace personally over the last few years, I have seen and heard first-hand the positive impact her organisation is making. For every online session or school visit, we at Active Digital recognise how they are making a significant impact and inspiring our next generation.

As our two companies join forces, we have seen how important it has been for Mintridge to use technology to continue to deliver their one to one remote mentoring sessions in a safeguarded environment, via programs such as Fitswarm and Playwaze. As their technology partner, we have provided Mintridge with a range of Apple iPhones and iPad devices for their team.

Active Digital Business Director, Jo Wimble-Groves commented, “With our vast connections in the world of sport, we wanted to partner with a charity which is working both in the world of sport and also with young people. Active Digital is delighted to embark on a two-year charity partnership with The Mintridge Foundation, as well as being their dedicated Technology Partner. For every customer who joins Active Digital through a Mintridge Foundation recommendation, the charity will receive a donation from us. Jo said “Mintridge expressed how they had been impressed by the culture, values and foundations that Active Digital has been built on. Active Digital, a family owned organisation, was created by young entrepreneurs, my brother and I, as we started Active Digital whilst still in our teenage years. In the same way that Mintridge has done for sport, we want to be positive role models for our next generation in technology and show them that anything is possible with a willingness to try. The team and I are really looking forward to working together with Mintridge and their wider community, whilst having a positive impact on their charity.”

The Mintridge Foundation demonstrates the incredible power of sport along with enabling children of all abilities to find confidence and happiness through participation. Announcing the new partnership, Alex Wallace, Managing Director of Mintridge Foundation said “We are delighted to join forces with the fantastic team at Active Digital; not only do they offer an exceptional service and help with the running of our charity behind the scenes, but they share such similar values to our Foundation. This really is a partnership that is looking to help each other grow and support our beneficiaries. Can you tell that we are excited?”

Find out more about The Mintridge Foundation by visiting https://www.mintridgefoundation.org.uk

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