Active AI Launches at Bedford Autodrome!
On 28th October 2025, Active Digital proudly launched its new AI-focused business division, Active Digital AI with an exciting event at Bedford Autodrome. The launch was a celebration of innovation, collaboration, and forward-thinking technology solutions designed to help businesses digitally transform their operations.
We were delighted to welcome a range of distinguished guests, including business professionals from Cognizant, RNIB, and Olivers Mill commercial cleaning, amongst others. The atmosphere was engaging, and full of curiosity about the future of AI and digital business infrastructure.
The event began with a warm introduction from our Business Director, Jo, who set the tone for the day by highlighting Active Digital’s commitment to customer-focused innovation and strategic digital solutions. This was followed by a joint talk from our CEO, Richard, and Ant Morse of Adventa, which provided valuable insight into the vision behind the partnership. Their discussion emphasised the importance of collaboration between industry experts to deliver innovative solutions and how the combined expertise of Active Digital and Adventa can help businesses successfully navigate the digital landscape.
One of the highlights of the day was a presentation by Chris, a valued member of our digital team. Chris provided an insightful overview of key considerations for companies looking to digitalise their business infrastructure. The focus was on a consultancy-led, customer-centric approach, demonstrating how Active Digital works closely with clients to understand their unique challenges and identify tailored solutions. Attendees gained practical insights into how businesses can harness AI and other digital tools to enhance efficiency, streamline operations, and improve decision-making. Chris’s presentation emphasized that digital transformation is not just about technology but about understanding people, processes, and the strategic goals that drive a business forward.
Adding an extra layer of excitement to the day, guests had the opportunity to experience Bedford Autodrome’s track firsthand. Attendees were welcomed to be driven around the circuit in some incredible cars, including a Porsche 911 GT3 RS and a Caterham 7. The experience provided a mix of speed and exhilaration, giving guests a memorable way to connect beyond the conference room.
The event was not only a launch but also an opportunity to connect with like-minded professionals and build relationships that will support our mission of helping businesses embrace digital innovation. Guests had the chance to network, exchange ideas, and engage with our team in a relaxed environment. The venue itself provided a unique backdrop, combining the thrill of high-performance cars with discussions about cutting-edge technology. Feedback from attendees was overwhelmingly positive, highlighting both the quality of the presentations and the excitement of the day.
Active Digital’s approach to AI and digital business solutions is rooted in understanding that each client’s journey is unique. By combining consultancy-led strategies with practical technology implementation, we ensure that solutions are not just theoretical but actionable and aligned with business goals. Our collaboration with Adventa further strengthens this capability, providing additional insight and expertise to deliver solutions that are both innovative and practical. Together, our teams are committed to helping clients leverage AI and digital technologies to achieve operational excellence, better customer experiences, and sustainable growth.
In conclusion, the launch of Active Digital’s AI business division was a celebration of innovation, partnership, and customer-focused solutions. As we move forward, we are committed to delivering practical, actionable solutions that empower our clients and create meaningful impact in a rapidly evolving digital landscape. By focusing on consultancy-led solutions, active collaboration, and cutting-edge technology, we are helping businesses not just adapt to change but thrive in it. As we move forward, we remain committed to delivering solutions that empower our clients and create meaningful impact in a rapidly evolving digital space.
Read about our partnership with Ant Morse
