The O2 Blue Door Conference
Active Digital was delighted to attend the O2 Live in London on 27 September, which was an event brought together for partners and customers of O2. The all-day conference was held in the Cineworld cinema in The O2 in London and was the perfect backdrop to discuss the future of technology and 5G.
A huge focus was how the way we interact with each other has changed. Screen time is replacing face-to-face time at home and at work. Browsing in high street stores is being replaced by browsing online. Hiring talent is no longer constrained by geography, and global markets have never been so easy to enter. The digital world changes how people expect to interact and engage and provides the tools and services your teams expect to use. The digital evolution is more than just a strategy. It’s essential for survival in our contemporary world.
Amongst the keynote speakers were O2’S CEO Mark Evans, who discussed how O2 UK is a truly customer first, mobile led organisation committed to the digital future. We also heard from Chris Whiteley of Netflix UK & Ireland on the impact digital television is having on the way we experience entertainment. Netflix is in an incredible number of homes across the world, with Whiteley reporting that there are 130 MM global members, 73 MM international members, and 57 MM US members. Netflix makes a huge catalogue of television shows readily available to watch at any time, to suit the fast-paced needs of today. Did you know that of the top 10 most streamed shows in the UK, eight are streamed on Netflix? Friends, the Crown and Stranger Things are all in the top four, with the latter two being Netflix originals.
An interesting chord was struck when the conference moved on to talk about the Internet of Things. This is the network of devices, home appliances and more which are embedded within electronics, software and connectivity. So, what is the true potential of the Internet of Things? O2 UK COO, Derek McManus, discussed how 5G will enhance this network hugely. It will open a world of possibilities when it comes to how we live and work. The insight into 5G gave us all a deeper understanding of its important place in the modern world, and how it is just around the corner. To read more about 5G and what it could bring, have a look here.
The closing keynote was from Baroness Martha Lane Fox on why the world needs to consider inclusion and diversity for the working world to be a better place. The talk was as strikingly inspirational as the woman herself; Fox founded lastminute.com back in 1998, and the company was bought for £577 million in 2005 by Sabre Holdings. In 2004, Fox was involved in an accident which left her disabled, and since has campaigned for and raised money for numerous charities that support trauma victims. She became a crossbench peer in the house of Lords aged just 40, becoming the youngest woman ever to do so.
So, we ask…are you ready for 5G?