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News & Blog

The Giving Tree at Bluewater

As an organisation, we actively look to support others outside of the workplace when we can. This is why we chose to become an ambassador for the Kent charity, Ellenor. We have worked with Ellenor now for a number of years and have been humbled by the work they do for families facing terminal illness, particularly for children.

Ellenor is the UK’s first children’s full hospice at home service. As well as this, it is one of only very few acute services providing oncology and end of life care to seriously ill babies, children and young adults in the home.

Last week, Active Digital was asked by Global to go along to The Giving Tree at Bluewater shopping centre in Greenhithe, which supports Ellenor along with other local children’s charities. Global is Europe’s largest radio company and home to some of the biggest brands in commercial radio including Capital, Heart, LBC and Classic. The Giving Tree at Bluewater is proudly supported by Heart.

Charities across Kent and Sussex benefit each year from the Giving Tree, which gives shoppers the opportunity to donate a gift for local disadvantaged children. Last year, the generosity of the public helped nearly 15,000 children have a happier Christmas.


Ellenor's support goes towards children being able to receive chemotherapy in their own homes, rather than in hospital. This can reduce the need for hospital visits, enabling the child to remain around their families at a difficult time. In addition, they offer short breaks and respite for children, as well as various pre and post bereavement support for the whole family. A short break is fun for the child and their siblings, while freeing up some special time for the family and carers. They have a number of group respite and short breaks for patients and siblings including their ‘Friday Fun Club’ for under 5s and ‘Junior Kids’ for five to ten-year olds.

This year, Active Digital wants to help support even more children, and to encourage you to do the same. Just head to the giant 20-foot tree, located in the Upper Mall outside Marks and Spencer. You will be able to go along and donate a gift any day up to 23rd December 2018, and really contribute towards making Christmas special for a child.

In summary, we know that many businesses support charities in so many ways and we wanted to write this blog to highlight the importance of getting your team involved in charity events. Whether it is community work, supporting charities, sponsorship, or just helping with people’s wellbeing, these are the right things to do and we shouldn’t forget that.

Supporting your local charity community is vital and however your business decides to support a campaign, even the smallest of contributions can make a big impact. It is coming up to Christmas, after all!

Find out more here -

Posted on 20 November 2018