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News & Blog

Mobile Trends 2017

As we say goodbye to 2016 and a big hello to 2017, we reflect on how the business world has been so heavily influenced by mobile devices. In fact, the corporate use of mobile devices has taken off faster than any other computing trend in history, it is highly possible that we could see the decline of desktop systems and the traditional office fairly soon.

Looking back at 2016, it has been a landmark year in terms of technology developments. We’ve seen the launch of the iPhone 7, with no headphone jack, and Samsung’s highly anticipated Galaxy S7, while VR and AR have also become hot topics in recent months.

As we ease back into working life, tech enthusiasts are expecting 2017 to bring even more in the way of new technology and innovation. And, although no one can truly predict what will happen over the coming 12 months, we look at our Top Tech Trends for 2017.

More Investment in Mobility

A recent poll revealed that enterprise mobility represents the top IT investment priority in 2017. The goal is to improve customer outreach, boost productivity and sharpen the competitive edge.  We know that the inclusion of mobile devices in the workplace creates a slew of new communication opportunities, enhances employee flexibility and ultimately achieves a more well-rounded business operation; that is, assuming mobile applications are optimised for user experience.

Mobile application development teams will therefore be tasked with a new objective in 2017: to design easy-to-use dashboard interfaces for mobile. Customer service and experience is central to all products and services going forward, it creates differentiation for many competitive markets, and is a personal choice for many customers.

The Internet of Things (IoT)

The ‘Internet of Things’ (IoT)  is also an up-coming ‘revolution’ which is set to happen in 2017 quite simply, connecting devices over the internet and allowing them to share data. The most common example is the smart fridge – imagine if your fridge could tell you when it was out of milk, by using its internal cameras to see that there was none left, or that the existing carton is out of date.

Additionally, home heating is widely controlled by smart meters, which allow you to control your heating while you’re out. Some can even control themselves, with the option for heating to turn off when you leave (some can tell by motion-sensor cameras, others by connecting to the location of your smartphone). It is said that Wi-Fi will be built into most products in 2017, meaning that businesses can monitor their sales and customers.

Data: The Bigger, The Better

The relationship with mobile applications and data can be summed up as “the more, the merrier”. Mobile applications backed up by a large amount of data have extraordinary potential to deliver valuable information to users. These applications are more comprehensive, more accurate in their ability to fulfil the needs of their users, and generally more innovative.

Mobile Security is Everything

Whether it’s enterprise mobility or wearable technology, security will have the final word on all things mobile in 2017. Mobile device management will take a top-down approach toward protecting devices, creating and managing services in secure environments and guarding data.

This is certainly not a comprehensive list of all the innovations due to arrive in 2017, but a sneak peek into what may be most prominent on the radar next year. Other honourable mentions for the year ahead include: VR, AR, and virtual intelligence.

Throughout 2016 they have changed the game and are on the route to continue to do so next year, with more companies joining the already large list working on developments, including Microsoft, Sony and Google.

The one thing we can be sure of is that the future will pivot around mobility, and the strategies that will evolve successfully will be the ones that offer an improved customer experience in a more secure and relevant way.

For more help and advice on building your mobile strategy, contact Active Digital on 01892 835522.

Posted on 15 January 2017
By Jo Wimble-Groves