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O2 Direct Partner

Active Digital signs 5 year agreement to O2 Direct Partner Network

Active Digital has joined O2’s Direct Partner Network which will see it widen its breath of mobile and digital services to its customers.

O2 Business announced its new partner programme in November 2014, focused on developing deeper relationships with selected direct partners and key distributors. The O2 Direct Partner Network officially went live on 1st April 2015. This will see O2 Business transform the way it works with its existing partners. It will also recognise the need to evolve in an increasingly digital marketplace. Developed from extensive insight and partner feedback, the programme was designed to increase the emphasis on helping the direct partner network win and retain high value business.

The O2 Direct Partner Network has four key components:

O2 Exclusivity – new extended five year contract with additional revenue share and a range of unique benefits for exclusive partners

Excellence Awards – £8m investment in incentive payments over the next three years for the best partners to stand out from the crowd; with two new annual awards focused on the areas of customer and digital excellence

New commercials – transparent and simplified commercials making it easier for O2 partners to plan and win business

Bigger dedicated support team – continued investment in targeted marketing resources and comprehensive benefits, alongside quarterly incentives for all O2 partners.

For your business

Being part of the O2 Direct Partner Network programme means all of our customers will have exclusive business tariffs and solutions. The ones we offer are not available on the market, and are at exclusive rates.

This also means you get the personal touch with the support of a global brand. Working with Active Digital involves you calling us directly instead of having to talk to the network. We now have access to a number of dedicated service support tools to provide the award-winning customer service we are well recognised for.

About the agreement

“We are delighted to have signed our new five year agreement into the O2 Direct Partner Network. This agreement brings digital innovation and more opportunities to our customers to widen their mobile and digital reach. It's a changing landscape in the mobile industry at this time.With this partnership, Active Digital becomes more exclusive than ever before.

Active Digital and O2 are two organisations with an extremely focused approach to be the best in customer service delivery. This commitment continues to be a key driver on our new agreement. We look forward to continuing our long term and successful partnership with O2".

Jo Wimble-Groves
Business Director

“O2 Business believes in the power of partnerships and this new programme is testament to O2’s long term commitment to enhancing and developing its indirect business. The new O2 Direct Partner Network marks the biggest change to our partnership approach in the last five years and we’re excited to bring this initiative to market. I am wholly confident that this programme will give O2 Business and its partners the agility and flexibility to deliver the very best in mobility and digital solutions.”

Jason Phillips

Head of Partners